Lite beer is still king with the majority of young'uns cause their very stupid. I hardly ever see a hipster drinking a PBR anymore. Everyone raves about IPA's. A record store I go to in Knoxville has parties and provides beer often. 3/4 of them are IPA's. Sweetwater is one I recall. I do not like them. I'd rather have a Bud or a Stella or just about anything.