^YES! Spot on.

I drink a lot of cider, and especially Angry Orchard. Local market bought a bunch of their "Hop'n'Mad" variety thinking someone (read: Me) wold buy it. When it didn't, dude was all WTF? I told him 'if I *wanted* hops I would've bought a beer in the first place."

All these crazes are directly attributable to fleecing teh hipsters of their decidedly UN-earned cash.