I'm talking specifically about news channels and talk radio. FOX draws more viewers than all the other networks combined. And Rush still owns talk radio. I can't even name a liberal radio host. FOX and Rush are Obama's biggest political foes and sports shows are the only way to combat them. The people who watch the shows you mentioned are already voting for the Democrats, while sports coverage draws in every type of viewer/listener.
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"Returning hate for hate multiplies hate, adding deeper darkness to a night already devoid of stars." - Martin Luther King, Jr.