That is what they say about Rich, but at the time he was the hottest thing going, no?

This is from his wiki:

On April 27, 1981, in Augusta, Georgia, he won the NWA World Heavyweight Championship.[1] He dropped the belt back to former champion Harley Race four days later in Marietta. Race stated in a shoot interview with RF Video that the title switch was to ensure a power struggle in the Georgia territory ended with promoter Jim Barnett victorious (Barnett was a minority holder in Georgia and the booker of the NWA title, and the title switch, with the fan interest and boosted live gates, shored up his position).