I absolutely despise "awareness".

I don't see Bray as a World Title holder. More of a foil for the champ...like Zbysko was for Bruno. What I have in mind is a Kevin Sullivan vs. Dusty in Florida vibe. Brey and his people doing crazy shit to Cena to further an agenda that goes beyond the title. An agenda that only Bray really knows...him being insane and whatnot. Having him work at the title level, where Cena is, but not ever actually holding the title...because he doesn't care about the title. Unless Cena holds the title. Then he would try to take it because it's Cena's most prized possession. I'd have him send one of his guys after the title. And/ or steal the belt. Basically driving Cena crazy.

If you take the desire to win or lose out of Bray's mindset, you can do anything with him. Abdulla, the Original Sheik, Mark Lewin, Sullivan. No matter what he does, if he makes Cena nuts, he wins.