Are you referring to the Bruichladdich "Organic" thing? That's just some trendy bullshit, and any efforts to make whisky out to be something other than a tipple is folly. It's whisky, you drink, you get drunk. You could save the planet in other ways, I suppose. Smug snobbery is not a particularly Scottish trait.

Sorry, I was to say in my last post that this Michael Jackson guy wrote the definitive guide or two on whisky. If you really want to geek out on it, I highly recommend his books. Look in any bookstore, you'll find 'em.