I hate the "Bully Ray" gimmick. I think the costume, mostly, followed quickly by the "Bully" part. That said, Bubba is a legit tough guy, and a heat machine when he's in the groove. And he's in the groove right now. Enough that I can easily overlook the costume.

I love delusional crazy. A good heel should believe that everything they do is justified. It's a method acting sort of thing, but it makes the gimmick believable.

I've never seen SHIMMER. I'm going to go find more on them. I meant TNA had the best Women's group in the states. Japan never counts. They're so far beyond anything that gets done here they're not even in the same league.