OK, all you fake psychics: How does thing play out? Does it bring the Lubben machine down, or is it a mild hiccup that'll go away quickly?

I ask because I'm curious how really big and/ or mainstream the Pink Cross is. The only time I ever hear about it is here. I never see it on AC360 or and other mainstream news shows. Is this just an deal that pretty much only the industry knows about? Or is it a big mainstream non- profit for profit?