Years ago I was doing some consulting work in Des Moines, Iowa at the time of the Iowa State Fair. It is actually the first fair where butter sculptures appeared (I hate myself for knowing that). Anyway, I went over to the fair one night with a couple of colleagues from Chicago and NYC. We had more fun than we thought possible -- or rather we made fun of more people than we thought possible. The highlight of our evening was attending the Herman and the Hermits concert (yes, the original band). The most amusing thing about it was the way the crowd seemed to think they were being treated to A-list talent. It was 1995 and Herman looked like he should be in an assisted-living facility.
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"Offer them what they secretly want and they of course immediately become panic-stricken."