Luke's just keeping these wonderful women honest. It's something sex workers won't do for themselves. It's like a lesson in personal integrity, even identity.

Beyond that, people have an interest in knowing what sort of person they're doing business with; the more information, the better. Given the first law of porn, you don't really ever want to do business with one of these beasts.

So good work Luke.
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Self-deception facilitates harm to others and to oneself, undermines autonomy, corrupts conscience, violates authenticity, and manifests a vicious lack of courage and self-control that undermines the capacity for compassionate action.