Ok, this list from Mike South Is Pretty Good. But I Don't Think It's Perfect. Names I Would Add Include: Eddie W., Mark Carrierre, Legend Video and to a degree Adam & Eve.
What do you think?
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Courtesy of www.SetGo.com and www.MikeSouth.com
From www.mikesouth.com:

10.. John Stagliano Owner Evil Angel.

9. Frank Koretski Owner Pleasure/IVD

8. David Sturman Owner Sin City/GVA

7. Steve Hirsch, Owner Vivid

6. Tim Connelly, Editor/Publisher AVN

5. Beate Rotermund family, Owner Beate Uhse

4. Charles Prast, CEO Milcap Ltd

3. Larry Flynt, Owner LFP

2. Paul Fishbein, Owner AVN

1. Berth Milton Jr., Majority Owner Milcap Ltd. ( They are a public company)

DUC says: I agree with Mike's list more than I do with Arena's. I would put Larry Flynt at number one. I would not put Tim Connelly in the top ten. Paul Fishbein, yes.

Mike South writes: No way. Private is a way bigger than LFP. Milcap could buy LFP with their pocket change. Private is, according to WSJ, Forbes and others the largest adult media
conglomerate in the world. Indeed I believe this to be correct. Milcap is a pretty tightly run organization based out of Spain.

Not that Flynt isnt rich, he is but in porn terms Private could make you very rich a lot faster than Larry.