Kerouac and a barfly reference?

Hey John, have you ever been through a town called "What Cheer"? I swear to God, it's out there in the middle of fucking nowhere, just corn fields and cows and "What Cheer." You get a new appreciation for the irony of "What Cheer" when your car is broken down, you're a broke college student with five hits of acid in your pocket and your road trip buddy has already called highway patrol. In What Cheer. Ah, memories...