Pornstarpac was recently discussing the alexa.com ratings, something whic Dave Cummings looks at regularly. I should know, he told me so!
Quite frankly, the alexa ratings are a complete loads of bulls' balls. They do no signify how well a site is doing, because I know a friend of mine's gets 12,000 unique hits per day but is ranked 3 million down the line, yet others get a far higher ranking but get fewer hits.
The Alexa thing is a load of shite. Don't believe a word of it, or even look at it. It's only one search engine.
Zzzzzzzzzzzzzzzz to that...
LB.