I go by the rule a company is worth 3 times what it makes. I may be off a lot,then again I might be right on. They mention everywhere that they have no employees, so no payroll. Don't let their little mom and pop shop fool you. They are ranked a solid 3,000 in alexa, which is more than AVN.com, Hustler.com, or AdultDVDEmpire.com They will always have traffic like that,so I assume it's worth more than I estimated.