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I agree that there has to be a set price paid for a review. Even if it's only a dollar. Don't let their little mom and pop shop fool you. They are ranked a solid 3,000 in alexa, which is more than AVN.com, Hustler.com, or AdultDVDEmpire.com They will always have traffic like that,so I assume it's worth more than I estimated.
Sorry to tell you but being ranked high on Alexa doesnt mean shit except that you can charge your advertisers more. It certainly does not make the site worth millions.
If you look at their 2 year traffic chart, you can see it's not some bullshit traffic site. They also just won the contract to be the software provider for Bondage.com I don't think bondage.com is going away anytime soon. I din't base my estimate on alexa traffic alone. There overhead is nothing. When a adult DVD is bought online 65% chance they went to a adultdvdtalk site for info or pricing. I hate to say it but this company will be here 10 years from now.
Therefore worth millions 
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