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I agree that there has to be a set price paid for a review. Even if it's only a dollar. Don't let their little mom and pop shop fool you. They are ranked a solid 3,000 in alexa, which is more than AVN.com, Hustler.com, or AdultDVDEmpire.com They will always have traffic like that,so I assume it's worth more than I estimated.

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Sorry to tell you but being ranked high on Alexa doesnt mean shit except that you can charge your advertisers more. It certainly does not make the site worth millions.