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Well take EA for example. They hire these novice directors like Jay Sin who could never get a 4* review if his life depended on it, and they hire them over there. Now he will do no worse than 4* reviews. It makes EA look like a huge laughing stock. John's more than willing to pay hundreds of thousands a year to fill up his trophy cases with plastic... and now Jules is following his strategy.

I honestly wonder why people put up with AVN and their facade. The whole thing is so nonsensical. What am I going to do with these four pieces of plastic? The day after I get them they become worthless. I can't even sell them to some whacked out collector. It's porn. It's a joke. These companies should be embarassed that all their peers know their movies and directors don't earn awards, their advertising does.




Evil Angel is mainly a distributor for their directors so it really doesn't cost them that much to advertise given it's largely on someone else's dime. They have to do something for their cut, yes? In terms of effectiveness, their advertising gets the attention of distributors, store owners, and consumers regardless of what reviewers or trade magazines write; elevating the awareness a product even exists is a big step towards sales (awards can assist but with all the organizations handing out awards these days, how much of an impact they make probably varies a lot).

As far as your AVN comments are concerned, to some people it helps legitimize their career choice. They may all agree with your assessment but take a look at their faces when award time comes around in January-they sure don't have poker faces about it when they lose. But what are any awards these days (mainstream or porn) except glorified popularity contests. On the other hand, there are plenty of times when many companies advertise heavily; meaning all the competitors can't win, yes?
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"I'm rich. I'm a strong, trained fighter. I own a gun. And I am completely...fucking ... psychotic." Kurt Lockwood ranting yet again