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Well take EA for example. They hire these novice directors like Jay Sin who could never get a 4* review if his life depended on it, and they hire them over there. Now he will do no worse than 4* reviews. It makes EA look like a huge laughing stock. John's more than willing to pay hundreds of thousands a year to fill up his trophy cases with plastic... and now Jules is following his strategy.

I honestly wonder why people put up with AVN and their facade. The whole thing is so nonsensical. What am I going to do with these four pieces of plastic? The day after I get them they become worthless. I can't even sell them to some whacked out collector. It's porn. It's a joke. These companies should be embarassed that all their peers know their movies and directors don't earn awards, their advertising does.

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A lot of what you're saying is true, however it's much easier to sell an "AVN Award Winning" title, than one that's not. Works as a great bargaining chip too.