I never understand the appeal of celebrity branded products. They usually have to pony up quite a bit of coin to get them onboard and usually the product is subpar because of that and can't stand on its own. That money could be better spent improving the quality of the product and making the company's brand stronger.

What happens if you strike lightning and the product is very successful, e.g., the George Foreman grill, and something goes sideways with that celebrity? In the news right now is the child molestation charges against Will Hayden, the star of Discovery's Sons of Guns. Imagine if you were in the hunting or gun industry and had him branding your product. That is a big industry with a lot of competitors and it was a popular show. It would be logical to seek him out and use him as a brand. What do you do now with a warehouse full of goods with his image on them?