Quite a few years ago Krispy Kreme announced its IPO. One of my rotund female colleagues asked me in front of several other male colleagues if I though Krispy Kreme would be a good investment. I told her that I didn't know much about Krispy Kreme but that donuts were a growth industry, especially in the hips and thighs. The other guys turned red and after a few moments she got my drift and stormed out the elevator when it stopped, but not before calling me an asshole.
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"Offer them what they secretly want and they of course immediately become panic-stricken."