Shaving and grooming used to be a great deal. Either the pilgrimage to the barber shop for a trim and a good shave or the personal ritual of preparing the hot water, lathering, dealing with the razor, etc. Nowadays it's a three minute thing you do after showering. I guess the board is for those who want to go back to the ritual. That and some hipsters who want to glom on. But they don't seem to shave much anyway.