Well, more WS titles than anyone except the Yanks is a good start.

In 1982 when the Cardinals were playing the Brewers (still in the AL at that time), the local paper interviewed Ted Simmons, the Brewer's catcher who had spent the last 10 years in St. Louis catching for guys like Bob Gibson, Steve Carlton, Bob Forsch, etc.. When asked what it was like playing baseball in St. Louis, he replied, Basically there are two seasons in St. Louis: baseball season, and Winter, when you put a log on the fire and wait for baseball season.

That, and I was born there.