This. Reminds me of an asshole friend in college who would buy handles of Crown Royal thinking he was the shit while everyone else drank the cheapest alcohol they could find. As soon as he'd leave the bottle unattended we would pour it out and replace with $10 a handle Kentucky Deluxe. He'd still walk around the party touting his "Crown" with the purple bag talking about how it was the best, how he can't even drink cheap whiskey anymore, etc., etc. We'd just sit back and watch him laughing.