Fruit-flavored vodkas are great for novelty factor and brand expansion. When I got to the store, I like to the burst bubble with the text "new!" inside of it on the label: I like when companies keep cranking out new flavors and stuff. Persik. Limon. Applik. - its all good in the name of novelty. Its like Jelly Beans - you can't just have 1 flavor of it. Same shit with bourbon - I like when they spin-off their main product with stuff like Honey, give it names and some goofy backstory to it like Devil's Cut or Jacob's Ghost. You know what I mean.