I mostly get Ketel One these days. They used to have some messed up pricing at my favorite liquor store where it was cheaper to get 3 fifths of the stuff than to just get a half gallon. Then they raised the price back up after about a year. On a whim I tried something cheaper and was very satisfied with Svedka. It's about $10 a bottle cheaper than Kettle One. The only flavored vodka I've had is Absolute Pepper in a Bloody Mary. It was fine, but I never got it again.