See, I think the overexposure a few years back is what killed the genre. It was hot and different for a while, but pretty soon there were 12 different series, and Gag Factor 45, and it lost that edge. It worked when it wasn't everywhere, when there was that feel of "wow, now she is doing Throat Contusions 3, she's really fallen a long way. Must be desperate. This should be fun!"
It was also a lot better as a niche when the PWs didn't really know what to expect going into the scene. It's no fun when they take it all in stride and roll with it because it is their 12th blowbang video.
Now you see it in Vivid scenes and, as you note, it's become a cliche. "Quack quack".
As someone who really loves the stuff, I have to disagree as I don't think cliche is something that it can become, just diluted. I think it has plenty of potential as a genre more than riding on the novelty of being different or new. Call me crazy but I just saw it as sort of the new standard for oral sex, the step up from standard deep throat. I always thought and still do think it could be a much more legit genre within the industry rather than just a niche, I know the market is there and it could build, but I think that there just aren't enough producers/publishers passionate about it or with enough belief in it's marketability or profitability, which I don't get.
As if suddenly oral is not good enough for a stand-alone genre? You're telling me young guys want to see a whore anally pounded but not orally? Let's not forget deep throat was practically brought into mainstream society by porn with the infamous self-titled film. I think the industry really underestimates face fucking and it's growing general appeal and normalization among the younger audience.
Nobody likes to watch a used up ragged whore. But I'm actually kind of fond of some of these new types who come on set sort of already knowing the drill and just accept the abuse without fight or even a look of surprise. In my mind there's something just as satisfyingly fucked up about that manner of desensitized lack of self-respect as seeing the young whores who're distraught over it, at least there's still an element of humanity in them.