It looks like Brendan's cohorts are using the Joe Francis shame and embarrassment business model. You would order a Girls Gone Wild DVD for $10 from a late night direct response TV spot. What wasn't pointed out (except in very fine print that smears on most TV screens) is that you are buying a subscription to the GGW DVD of the month club that automatically bills to your credit card. If you tried to cancel, the GGW boiler room would tell you to go fuck yourself, knowing very well that if you fight it, they will reveal to everyone they can that you, a 50 y/o perv are buying videos of naked, drunken "college" girls.