Den treated them equally in the sense that he hated rough sex of any sort, calling all instances of "choking" a girl illegal. If a movie had any choking in it, he would automatically assign his lowest rating. To some, this helped them find such movies easier because they could search them out with ease.

Otherwise, he was liked because he was a nice guy, wasn't trying to bang every broad he came across, and rarely spoke negatively about anyone (certainly not in public). He stood up for friends and helped keep some of the companies honest, not doing it for the money as a "job" as you suggest. Give the guy a break...