It seems that John Elway doesn't like that a local nothing band is called "Elway". So, instead of ignoring them and letting them die in utter and eternal obscurity, in his wisdom, he decided to trample them to the pulp with America's weapon of choice. He sent his bully lawyers to intimidate the musicians to change their name.
Their reply was worthy of other Elway foes ... the Giants, the Redskins and the Niners:
"We have no intention of changing the name again. We love the name, regardless of what connotations are inferred by the listener. Surely, if the Dead Kennedys could become one of punk's most popular bands without incurring litigation, Elway can keep their moniker and continue making so-so music for our dozens of fans to enjoy."So-so music. Dozens of fans. I LOVE it. Self-deprecating stuff used on the attack as only the FatMan could love.

So, instead of NO ONE knowing this band exists, they get a free PR boost while Elway returns to the clown costume Bozo of Bozo's Favre allowed him to escape from.