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Seriously? none of you know how Ikea operates?

It's very simple, they have the restaurant part run at a net-zero profit, which obviously means the food is really really cheap. The reason for this is to attract poor as dirt people, who still need cheap furniture.

It's like a Muslim convention there every day here, bringing their whole extended families to eat cheaply.

Point is, the trick attracts lots of people to buy their other stuff, which they do make a good profit of. A campaign like this is a obvious marketing campaign to attract more customers, and from what little I read here it's working famously, making them laugh all the way to the bank.

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