Another rip-off is the Jose Ole chimichanga. The thing about average consumer is that he or she is a fucking dumbass when it comes to shopping. And average consumer is always jusges with the eyes and lacks rationale. So here you go is the Jose Ole chimichanga: on the store shelf it looks like you are getting lots of chimichange, but when you come home and unwrap this chimi, all you get it 60% of what you seen in store. They are ripping you off of 40% of the delicious chimi: