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Let's put it this way- US World Cup viewership doubled from four years ago. That's not insignificant.



ESPN hyped it 100 times more this year compared to four years ago because they vastly overpaid for the rights fees.

I live in the burbs and tons of kids here play organized soccer, but you never see them in their free time kicking a soccer ball around or playing a game of pick-up soccer, if they are outside they are either shooting hoops, skateboarding or playing the grand old game of "Smear the Queer."

Kids play soccer in America because their parents want them to get some exercise, it's the least dangerous of the teams sports, its the easiest to play and its cheap.