Some assume World Cup is another game about a ball. It isn't. It's a rare global event, it is world war. Sure there's the olympics every 4 years, but that's fragmented with a hundred different things going on. World Cup is a drunken 'my country is better than your country' sense of identity played out on a grass stage, with old grudges and scores being settled "you took our land and raped our bitches in 1492, i'm parking this ball up your ass sideways."

Some of the big name euro teams that rolled into town arrogantly expecting to sail through on creds alone are getting slapped down by no-names and being sent home after the first round. To give perspective, you've got presidents of countries calling team managers personally to tell them "get your fucking acts together because this isn't about you".