See this is what I was afraid of and Why I give Jeff credit for sticking with VHS- I think this will impact their sales to rental outlets because there are a lot of people who haven't made the jump to dvd yet and a lot of people like me who won't RENT dvds because the shitbirds that got the disc before you just don't know how to care for it. I didn't really rent Private too much anyway so it this particular move doesn't bother me but if many companies follow suit , it will be the pits for me.