If you're looking to buy a phone now, doesn't matter. But soon, end of the year I think - it's been a few months since I checked on the story, Apple's contract with AT&T expires. When you read financial news, it's widely believed Apple will renegotiate for a contract without exclusivity.
Significant in financial news because AT&T hasn't been doing so well earnings-wise. Their only division doing well is their wireless division. And, it's only been doing well because of all the contracts for iPhones that they're selling.