Quote:

---

Today, porn companies ship around 800 to 1000 DVD units of a new title for an average wholesale price of $4 to $5. In other words, when you hear about the latest best seller porn title, keep in mind that by today’s porn industry standards, best seller means that title has sold an average of 1000 DVD units.

As for the additional revenue sources, most of VOD web sites charge their consumers 8 cents per minute of which they pay an average %20 to %25 sales commission to porn companies. Clip stores are where porn companies present their individual scenes in several different formats (WMV, AVI, MPEG, etc.) They have the option to set the price on their scenes, and receive an average %40 to %60 sales commission. Video member sites like VideoBox usually purchase licensing rights for the average price of $300 per title; and last but not least, cable channels and hotel chains do not pay any considerable money to license new titles, either. If you notice, you’ll see most of softcore titles playing on Playboy Channel, Cinemax, Starz, etc. are several years old and barely feature recognizable performers.

All in all, currently the minimum cost of producing a new porn title from A to Z (shooting, editing, DVD replication, packaging and distribution) is $6000 to $7000, while the maximum profit can be made on that title is around $10000 on a best seller; and once the title is released, it can take up to 6 months to collect the profit it generates. At the end of the day, the best a porn parody can do is to sell an average of 200 DVD units more than a gonzo title and make an extra $1000 to $2000

---