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Fox has contacted Maxim's majority stake holder, private equity fund Cerberus, and laid out a five-point plan to save the title and is offering $40 million for the brand. "Either you sell it to me, or by March it will be gone," Fox threatened.

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Any idiot who shells out $40 million for Maxim deserves the severe beating he is going to get. I've been in the print media biz and happily sold titles to any moron with a checkbook to take a walk. It's a fools biz.

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