It's been on the way out for a while -- but I guess I'm surprised that Guccione would let it go. They just opened up some fancy strip clubs around the country, but maybe that's just a licensing thing. I think Internet porn being so cheap and nasty and easy to get (on one hand) and the celebrity skin factor of the new Lad's magazines just did ol' Penthouse in. Loved to jerk off to it in the 1970s. Back when I was 12!