Playboy has been working to update the brand and despite the fact that a strip club would be outside the norm it would be hugely profitable.

If it were up to me I'd take it the Playboy Club route and just ramp it up with servers in Playboy Bunny outfits and hot strippers. Fuck, I might even just go topless in the main showroom to attract more women to the clubs.

Look at the dough companies like Rick's Cabaret is raking in. $20MM in 3rd Q revenue. With Playboy branding a chain of strip clubs that same size could triple the gross.