A couple weeks ago while up in LA I heard a radio spot (on KNX 1070) for Hustler Casino that made me think of this thread and how Flynt's trumped Heffner in branding; it advertised playing in a Poker tournament for a chance to play against Larry in the final round. It actually sounded kind of cool.


Flynt's done everything right when it comes to expanding to casinos and strip clubs; owning controlling interests in Deja Vu and physical real estate rather than putting all your eggs in the magazine-business like Hef's stuck to for years.