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And that article mentions Hefner owns 70% of the common stock; is that generally good to own that much and keep it from the market? Or does having a higher percentage available to investors keep interest up?





A big fat warning sign that says this is a family run company that the founder wanted to get some cash out of ("a reward for his efforts"), but still maintain complete and total control. This is the telling result of megalomania and is usually the kiss of death for a firm. For example, instead of getting real management to run the firm, Hef put his daughter in charge. Never a good sign. Hef should have went all the way and kept only 38% or so of the company. That is usually more than enough to accomplish the goal (total control) and get more cash for his efforts.

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I always thought when Hef passes that the Playboy brand will die a horrific death




Sort of. It is dying with a whimper. Fading into irrelevance. No one has cared for quite some time.