Can you post your analysis of the value of the various licensing deals the company benefits from? I would be interested to know, for example, how much they make from the huge Vegas suite at The Palms hotel which features their branding (often shown on TV), or any of the other merchandise that features their logo. Maybe this detail is in their annual public financial filings; just never seen it discussed. To my mind, the licensing of the brand (for shirts, accessories, hotel suites) would be worth a fair bit for them.