I don't follow stocks that much, but Playboy's at $3.10 today (and was trading for $1.30 a month and a half ago); is that considered really volatile, or?

And that article mentions Hefner owns 70% of the common stock; is that generally good to own that much and keep it from the market? Or does having a higher percentage available to investors keep interest up?


I always thought when Hef passes that the Playboy brand will die a horrific death with a shit load of different parties battling over it (All Hef's whores from over the years, his daughter, the stock holders, those two little shitty-punk sons, and all the roaches that will come out of the wood work demanding something) but that might not matter if there's no money.