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This is more then just a shift from DVDs to the Internet. What has happened is a fundamental change of the market when it is no longer possible to simply sell collections of porn scenes for money. People can get all porn they want from the tube sites and other pirate sources for free.



Crocodile is correct...in a piracy-free world, the internet would still take a chunk out of the DVD market simply because it offers various things that some consumers prefer.

It's instantaneous (no driving to the porn store or waiting for the postman to deliver your order) and there is no physical product to store/hide unless you choose to create one yourself by burning it onto disc. The efficiency of the internet business model also means that various way-out-there niches can be explored and capitalised upon, whereas it's a lot harder for everyone in the physical DVD production and distribution chain to take chances when they know they could be stuck with 2,000 copies of something they can't sell. Newer business models, such as those employed by sites like Clips4Sale, further serve to make micro-niche experimentation relatively risk free for all involved.

However, in the real world, piracy is clawing a chunk out of both markets, and thus DVD is on the receiving end of a double whammy from both legitimate and illegitimate competition. It's the proverbial one-two sucker punch that has put the physical medium/business model on the ropes, figuratively speaking.

I stand by my contention that porn is more popular than it has ever been, but the problem remains how to capitalise, or more appropriately monetize, upon this newfound ubiquity. As of now, the industry certainly hasn't got to grips with it yet.



I don't disagree with either of you, but after all these years i think - and this is just an opinion - that getting rid of piracy just isn't feasible.. It's all to easy even now to break DRM protection on content.

And i do agree with your that porn is still as popular as ever. But i do believe that there is some inner thought required by the industry as a whole, especially for Porn producers. Actually making a physical product makes no sense these days. Whether its a combination of shame or laziness that keep people out of Porn shops is kind of moot at this point. Consumers - such as myself are staying away in droves.

On the production side the actual people who make the porn we watch are going to come to a realization that box covers, award shows and the usual crap that they spend money on doesn't matter to your average perv. Personally i think it will hit production companies harder in the long more than the talent. While they're may be plenty of girls (and guys) willing to screw on camera the producers, if what i think is going to happen - does happen - . They will have to offer bigger incentive for the people involved to do it, ie. Producers aren't going to offer people burger flipping salaries for taking two dicks in your ass. Additionally they will likely have to take an honest interest in the talent and the talent will have to keep in mind that the better they work for the producers, the more jobs they might get- ergo more $$$

All at the same time as offering a product that is attractive and cheap enough to have the average consumer to drop a few bucks to down load some porn. I alluded to this before but there will always be piracy, the trick is to entice enough people to actually plonk down their cash for a bit of slap-and-tickle (so to speak)

The other thing that will likely have to happen is that the drama we see everyday will have to come under control and the idea that the porn business is in fact a business will have to prevail. Blow ups like Lucy Lee and Chasey Lain and the various drug infused disasters will not only be talked about , but an active effort made to really discourage an unprofessional behavior patter. Also the seemingly ongoing serious issues like Chico Wang will have to be stopped in their tracks, it's hard enough for some of the girls to do this work without asshats like the late Mr Wang running around with the tacit and sometimes open approval of the industry. The producers will have to act like business people and the pornsters will actually have to act less like Diva's and more like professionals. Which is not to say that some or many don't, but I certainly have the feeling that the drama we see here on this and other boards probably represents a minor percentage of what actually goes on.

People have been wanting porn to go 'mainstream' for a long long time now. And perhaps the oncoming crash of the current porn system will help that along. Since the early 70's Porn has been seen on the 'edge', some people really loved it some people really hated, some people just took some enjoyment out of it. Many new cultural invocations which we're once cutting edge are considered everyday now, rock music being the one i can think of right off the top of my head, in the fifties it was scandalous, today it's hard to get by shocked by anything in the music industry. I think pornography is on that trail now, by the fact that it has become part of our everyday life whether we know it or not.

By the way, try to do something about all the religious nuts down there, whether it's Scientology, Islam , Christianity or whatever, if you have kids have them look at any situation with a rational response as opposed to believing in a giant Space Daddy, trust me your country will be better for it.