They're not in the business of promoting little missy's following but rather their own. They change the girl's name to create the illusion of exclusivity. Then the girl is someone new to get excited about - "their" discovery, because after all their site is all about new faces. They think the pixel-perfect photos with the played out boka effect + macro ring light are superior to all other mere mortals, that making 4 megabyte image files available shows they were HD before HD. They fly private and roll all-white like
Archangel.
Then again you should already know that since we're the same person? Let me know what trouble we got into in San Diego, and whether I need worry.