Mark_J...
I COMPLETELY HEAR what your saying, and in many ways totally agree with you, but if you don't really know how to use the materials both Sony and Apple have given you, the results show and the end result product suffers. I'm not saying I'm the greatest thing since sliced bread, but the old addage applies... "If your just not an electrician... Don't go fucking around with the wires in your house... Ya gonna get burned."
Not trying to be rude. So please don't take it that way. Just being honest... I'm not a whore, so I don't lie.