It's a hoax. Pretty good one, at that:

A Senior Fellow at the Institute of Nonexistence

It was among the juicier post-election recriminations: Fox News Channel quoted an unnamed McCain campaign figure as saying that Sarah Palin did not know that Africa was a continent.

Who would say such a thing? On Monday the answer popped up on a blog and popped out of the mouth of David Shuster, an MSNBC anchor. “Turns out it was Martin Eisenstadt, a McCain policy adviser, who has come forward today to identify himself as the source of the leaks,” Mr. Shuster said.

Trouble is, Martin Eisenstadt doesn’t exist. His blog does, but it’s a put-on. The think tank where he is a senior fellow — the Harding Institute for Freedom and Democracy — is just a Web site. The TV clips of him on YouTube are fakes.

And the claim of credit for the Africa anecdote is just the latest ruse by Eisenstadt, who turns out to be a very elaborate hoax that has been going on for months. MSNBC, which quickly corrected the mistake, has plenty of company in being taken in by an Eisenstadt hoax, including The New Republic and The Los Angeles Times.

Now a pair of obscure filmmakers say they created Martin Eisenstadt to help them pitch a TV show based on the character. But under the circumstances, why should anyone believe a word they say?

“That’s a really good question,” one of the two, Eitan Gorlin, said with a laugh.

(For what it’s worth, another reporter for The New York Times is an acquaintance of Mr. Gorlin and vouches for his identity, and Mr. Gorlin is indeed “Mr. Eisenstadt” in those videos. He and his partner in deception,Dan Mirvish, have entries on the Internet Movie Database, imdb.com. But still. ...)

They say the blame lies not with them but with shoddiness in the traditional news media and especially the blogosphere.

“With the 24-hour news cycle they rush into anything they can find,” said Mr. Mirvish, 40.

Mr. Gorlin, 39, argued that Eisenstadt was no more of a joke than half the bloggers or political commentators on the Internet or television.

An MSNBC spokesman, Jeremy Gaines, explained the network’s misstep by saying someone in the newsroom received the Palin item in an e-mail message from a colleague and assumed it had been checked out. “It had not been vetted,” he said. “It should not have made air.”


Full Story -- The New York Times