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I don't think it's that sinister. When Luke started his site, it was the only game in town. Worse (for the industry), he didn't really have an interest to protect, though he eventually made friends and protected some of them.

Luke would clearly like to get as far as fucking away from pornography as he could, and his multitude of comebacks are driven by the fact that he can't make money blogging about his idiot LA friends and their cocktail parties. If someone gives him a slight opening in the straight world, he'll never let his shadow darken this fetid alleyway again. Or until he runs out of money, at least.

Anyway, compared to Luke in the olden days, what are these other fucks doing? They're de facto promoting something, whether Gene Ross (Xtreme in the old days, KSEX now) or Hipster Doofus at hardcoregossip (Metro), or Luke at adultbeat or SetGo.

In porn, that's probably how it'll have to be. I wouldn't pay for it, doubtful very many readers would. I suspect that half of the current slew of sites won't be here in a year's time as they get more and more boring. (Hey Scott, how about an update on the other turtle?)

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