Nobody gets paid if there's no advertising revenue. Revenue doesn't come in unless there's a reason for people to read it. Like all those interviews with the whores they've been running. How many whores are going to be interested in doing an interview with someone they know will out their real name once they retire?
And it's funny how it's OK for them to out a retired whore's name, but the mere mention of their own name in an unpublished PM sends them into a panic.