Quote: There was no loss. Its like scalping tickets. Make %300 on the first 500/1000 copies and sell whats left at cost or less.
Correct...once the production costs are made back (and whatever minimal advertising costs, if any), you pretty much only then have to worry about selling them at a price that covers duplication and manufacture (which, depending on the size of the run or discount structure they have with the duplicator based on volume of business, can be mere pennies, and that is including the case and sleeve) and storage costs.
Hell, if those DVDs cost a dollar to produce (unlikely), you'd still be making 400% profit on each one sold, and will probably shift more units than someone asking $20-40 for a DVD, hence clearing out your old inventory at the same time. Whether they can shift enough units at this price to justify their booth fee is another matter entirely, but I'd doubt they do it if they weren't making money somewhere down the line. Suffice to say, the profit margin only gets bigger the lower the unit price of the disc gets.
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